I'm not really sure about if it's always right to compete when it's about artistic performances like music. But in Europe we have an Event called Eurovision Song Contest that is very big and important for some countries (like Sweden). And last weekend we had our national final to select who we will send to represent our country in Azerbaijan. Almost everybody have some kind of relationship to this competition since they were a child. Both those who loves it and hates it. One of the first memories I've got was the evening when ABBA won in Brighton with Waterloo. That was really something!
I like her whole performance because she doing the powerful dance and singing almost by herself and the special effects are very artistic. Who knows, Loreen is maybe our new export to the musical heaven.